Lin’s Lucky Red Envelope
Written by Sennah Yee | Commissioned by Holt Renfrew 2022
It’s Lin’s first time celebrating Lunar New Year in Canada, and nothing seems to be going right…
Brought together by Holt Renfrew, I had the opportunity to work with Sennah Yee again on a fun little story, telling the tradition of red envelope through Lin.
With a shorter turnaround time, I designed a digital style that echoed my watercolour style. I enjoyed including the familiar Granville street here in Vancouver, as well as sprinkling Lunar New Year decorations I remember from my childhood throughout the book. Another new experience for me on this project was collaborating with Hazel Village in creating a doll. A doll that was inspired by the classic tiger pillows I had treasured back in China.
All proceeds of Lin’s Lucky Red Envelope went to Project 1907.
Commissioned by Holt Renfrew for 2022 Lunar New Year’s campaign
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